SKIMS AND RELIANCE BRANDS PARTNER TO LAUNCH IN INDIA
SKIMS, the global brand co-founded by Kim Kardashian and Jens Grede, makes its India debut with its first stores in Delhi and Mumbai
Mumbai / Los Angeles, 5th August 2026: Reliance Brands Limited (RBL) and SKIMS today announced an exclusive partnership to bring SKIMS to India. Under the agreement, RBL will operate the brand in the country across physical and digital channels, opening its first SKIMS stores in India, beginning with Delhi and Mumbai. The announcement marks SKIMS’ entry into one of the world’s fastest-growing luxury and premium consumer markets and continues the brand’s global retail expansion following recent openings in London and Dubai, with Hong Kong and Seoul to follow.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is redefining the women’s underwear, shapewear, and loungewear categories by creating solutions for everybody. SKIMS continues to set new standards across its categories with a growing portfolio, including Mens and NikeSKIMS. Built on a deep understanding of fit, comfort, and the body, the brand combines technical innovation with elevated design to reimagine the foundations of everyday dressing.
The partnership marks SKIMS’ entry into one of the world’s most dynamic consumer markets. With rising demand for premium global brands and a new generation of consumers seeking comfort, functionality and contemporary design, India represents a natural next step in the brand’s continued global expansion.
“SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them,” said Isha Ambani, Director, Reliance Retail Ventures Limited. “We are proud to introduce SKIMS to India and to build it here for the long term.”
“We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear,” said Kim Kardashian, Co-Founder & Chief Creative Officer, SKIMS. “The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time.”
“Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India. We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint,” said Jens Grede, Co-Founder & CEO, SKIMS.
SKIMS will be introduced in India through a phased rollout led by RBL, beginning with its first stores in Delhi and Mumbai and expanding across cities and channels over time.
About Reliance Brands Limited (RBL)
Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures Limited (RRVL), was established in 2007 with a mandate to launch, scale, and nurture global fashion and lifestyle brands in India across the luxury to premium spectrum. Its portfolio today includes some of the world’s most iconic names such as Armani Exchange, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, EA7, Elan Cafe, Emporio Armani, Ferragamo, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Maje, Max&Co., Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Sandro, Stella McCartney, Steve Madden, Superdry, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, West Elm, Zegna, and more.
RBL currently operates over 1,855 doors across India, including standalone stores and shop-in-shops. In addition to building international brand partnerships, the company has invested in leading Indian designer labels and made key global acquisitions, including Hamleys, the world’s oldest toy retailer, now operating across 12 countries with over 175 stores globally.
About SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is redefining women’s underwear, loungewear, and shapewear and setting new standards by offering solutions for everybody. From technically engineered shapewear that enhances curves to underwear that stretches to twice its size, the brand is committed to continuous innovation and advancing the industry.
SKIMS Mens launched in 2023 with underwear and essentials engineered for maximum support, performance, and recovery. From the softest boxers that retain their shape to the most comfortable tanks and tees, the ultimate first layer starts with SKIMS Mens. In the same year, SKIMS and the National Basketball Association (NBA) announced a multi-year partnership, naming SKIMS the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA), and USA Basketball.
SKIMS is available directly through SKIMS.com and permanent store locations in New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, Las Vegas, Bloomington, Palo Alto, Tysons, Mexico City, and select retailers globally listed here.