100-Day Awareness Campaign Being Conducted Under ‘Bal Vivah Mukt Bharat’ Abhiyaan

 

Report any instance of child marriage immediately on helpline number 1098 or at the nearest police station

 Chandigarh, 

The Ministry of Women and Child Development launched the ‘Child Marriage-Free India’ campaign on November 27, 2024. The objective of the campaign is to prevent child marriages by ensuring the participation of all government departments and every section of society. The campaign places special emphasis on raising awareness against child marriage, encouraging community participation, reporting cases of child marriage and strengthening coordinated action at all levels.

A government spokesperson, while sharing information in this regard, said that the United Nations General Assembly has designated November 27 as the International Day for the Elimination of Child, Early and Forced Marriage. This day holds special significance for India as the ‘Bal Vivah Mukt Bharat’ Abhiyaan was also launched on the same day in 2024.

To raise awareness about this day and maintain the momentum of the campaign, it has been decided to re-launch the 100-day Child Marriage-Free India awareness module from October 21 to December 21, 2026. During this period, various awareness and public outreach activities are being organised under the campaign. There is a need to further strengthen awareness, remain vigilant and take necessary preventive measures to curb child marriage.

The spokesperson further informed that directions have been issued to ensure strict implementation of the provisions of the Prohibition of Child Marriage Act. As soon as any information regarding child marriage is received from any area, the concerned district administration and police will take immediate action.

Officials of the concerned departments have been directed to organise awareness programmes in every village and ward to sensitise people about the harmful consequences of child marriage. The spokesperson said that child marriage is a punishable offence. A successful fight against this social evil is possible only when every individual in society actively cooperates with the government and administration.

He appealed to citizens to immediately report any instance of child marriage on helpline number 1098 or at the nearest police station. He also informed that citizens can take a pledge against child marriage by visiting the MyGov portal at: https://pledge.mygov.in/bal-vivah-mukht-bharat/